Helping Boutique Wineries Get Found, Chosen, and Remembered
CX.wine helps boutique wineries attract
the right visitors, deliver better experiences, and turn customers into advocates.
What We Do
cx.wine helps boutique wineries design the full customer journey — from first discovery to lasting advocacy — with a focus on clarity, trust, and decision-making.
Smaller wine brands don’t struggle because they lack quality.
They struggle because customers can’t easily find, understand, choose, or remember them at the moments that matter.
cx.wine works across three connected stages of the wine customer journey, ensuring wineries are not only experienced well, but discovered, selected, and recommended with confidence.
Discovery CX
How people first encounter your winery
This is the earliest, and increasingly the most influential stage of the journey. Today, discovery often happens through:
AI assistants and recommendation engines
Search summaries and “best of” answers
Word-of-mouth mediated by machines
Discovery CX focuses on:
How your winery is described, categorised, and understood online
Whether you are a clear, confident answer to common discovery questions
Reducing ambiguity so online searches can confidently recommend you
If people ask, “Which winery should I visit / buy from / trust?”
Discovery CX determines whether you appear — and how you’re framed.
Decision CX
How people decide whether you’re right for them
Once discovered, customers look for reassurance and fit.
Evaluation CX ensures:
Your website, reviews, and messaging reinforce the same story
Expectations are set clearly (who you’re for, and who you’re not)
Customers can quickly move from interest to confidence
This stage reduces hesitation and prevents “drop-off after interest”.
Service CX
What people experience, remember, and share
This is the in-person and post-purchase stage:
Cellar door experience
Narrative delivery
Memory hooks that lead to advocacy and return visits
The at-home experience
Service CX ensures the reality matches the promise — and is worth recommending.
FAQs
Your Wine Marketing Questions, Expertly Answered
What does CX.wine actually do?
CX.wine helps boutique wineries design how customers discover, choose, and remember them.
We focus on the decision stages of the customer journey — especially early discovery — ensuring wineries are clearly understood, confidently recommended, and consistently represented across modern discovery channels, including AI-mediated search and recommendations.
How is CX.wine different from a wine marketing agency?
CX.wine does not run campaigns, manage ads, or produce ongoing content.
Instead, we work at a structural level:
- Clarifying positioning and identity
- Designing how your winery is described and categorised
- Removing ambiguity that causes confusion or poor recommendations
Think of CX.wine as decision and discovery architecture, not promotion.
What is “Discovery CX”?
Discovery CX is the stage of the customer journey where people first encounter your winery.
Today, that often happens through:
- AI assistants and recommendation tools
- Search summaries
- “Where should I go / what should I try?” questions
Discovery CX ensures your winery is a clear, appropriate answer at that moment — and described accurately when it appears.
Can CX.wine help my winery appear in AI recommendations?
Yes — indirectly and legitimately.
We don’t manipulate systems or chase algorithms.
We help ensure your winery is:
- Clearly defined
- Consistently described
- Easy to categorise
- Low-ambiguity for decision systems
This increases the likelihood that AI tools can confidently surface and describe your winery when relevant questions are asked.
Is this just SEO or “AI optimisation”?
No.
SEO focuses on traffic and rankings.
CX.wine focuses on eligibility, clarity, and trust at the decision stage.
Our work supports search and AI discovery, but it is grounded in positioning, language, and customer understanding — not tactics or technical tricks.
What size wineries does CX.wine work with?
CX.wine works primarily with:
- Boutique and premium producers
- Owner-operators and focused teams
- Wineries that value clarity over scale
The approach is adapted to winery size, region, and ambition, but the principles remain the same.
Do you create content or manage social media?
No.
CX.wine may help define what should be said and how your winery should be described, but we do not run content calendars, social accounts, or advertising.
This keeps the work focused, durable, and cost-effective.
How long does it take to see results?
Discovery and evaluation improvements are often visible within weeks:
- Clearer messaging
- Better alignment across channels
- Improved accuracy in how your winery is described by third parties and AI tools
Because this work is structural, the benefits compound over time rather than decaying like campaigns.
Can CX.wine help with international or tourism-focused discovery?
Yes.
Discovery CX is especially valuable for:
- Wine tourism regions
- International visitors
- Younger or first-time winery visitors
- Non-expert consumers relying on recommendations
We ensure your winery is framed correctly for audiences who don’t already know you.
Do you guarantee rankings, traffic, or sales?
No. CX.wine does not offer guarantees tied to rankings or revenue.
Instead, we provide:
- Clear deliverables
- Auditable before/after comparisons
- Improved discovery clarity and recommendation readiness
This keeps expectations realistic and aligned with how modern discovery actually works.
Is CX.wine part of a larger organisation?
Yes. CX.wine is a specialist practice of RAVENco Studio, applying modern discovery and decision-design expertise exclusively to the wine industry.
CX.wine offers a more targeted program of works expressly focused on the wine industry.
What’s the best way to start?
Most wineries begin with a Discovery CX Audit, which:
- Assesses how the winery is currently described and surfaced
- Identifies gaps, ambiguity, and missed opportunities
- Defines clear next steps
From there, wineries can decide whether to proceed further.
How do I contact you?
You can send us an email at [email protected] or give RAVENco Studio's AI agent a call to book an informal intro session to discuss your needs and our services on 0468 069 877
cx.wine is a specialist brand of RAVENco Studio.